Audience Research

Audience research is a way to identify our target audience and what will appeal to them thorough questionnaires and interviews, along with other research such as looking at other short films that are similar and what they look like, how they addressed the requests of their audience. 

We also need to make sure that our initial ideas are interesting so as to capture our audiences attention. There is no point coming up with a bad idea for our short film and trying to continue with it, a bad idea will not gain as much positive feedback and enthusiasm as a good one. Therefore, before we present our content to possible audiences we need to be confident that although we may not have the final idea, it is engaging for the public.

Viewers of our short film often want to get something out of it, whether it is enjoyment or a deeper, meaningful concept depicted in our story. To look at this idea we must consider what our ideas could give the audience, but also ask them personally what they want to get out of the short film.

Audience research is important because without it our short film wouldn't appeal to anyone and may not be as good as it could potentially be. It is important to use others ideas when creating something that requires an audience to secure its success because its achievement depends on them. Using their input in the creative process not only involves them but makes them more interested to witness the final piece, creating a buzz connected to our short film.