Audience Research Planning

I am preparing to conduct my audience research. I am doing research into my target audience because they are what makes my short film successful. 

I plan to use a questionnaire as I feel they are a very effective and simple way of gathering information that my target audience will give me. Taking information in, in this way also makes it easier to compare results. 

To be able to identify my target audience I must research into what age group my genre attracts, for my short film we have decided on the genre of drama. We predict that our short film will be a PG certificate with an audience ranging from around 11 years to 50. This is because there is no swearing or violence so it is appropriate for all ages. It has the possibility to attract family audiences as well as the themes tie in strongly with family and loyalty.  

In the questionnaire I plan to ask what media products surrounding my short film appeal to them so that I can retain their interest in my short film. I can do this by promoting 'Hope is a Waking Dream' on the social media sites that they use to grab their attention. 

After the completion of my questionnaires I plan to create a psychographic and demographic profile so that I can manipulate  and use my data in a resourceful way. These profiles will include their media consumption habits, their interests and their hobbies. 

Here are the questions I plan to use:

What do you expect from a drama film?

What is your favourite genre of film?

How much of an important role does media (e.g. music and film) play in your life?

How often do you consume media?

How do you consume media for example, what platforms do you use?

What social media website do you use most?

What kind of advertisement would attract you to my film?

What are your interests and hobbies e.g. sport and guitar? 

Once we have completed a rough cut of our short film we plan to upload it to YouTube so that we can ask the original people we questioned to review our short film and give us constructive criticism. With this criticism we plan to improve 'Hope is a Waking Dream' so that it will be more successful and attract a larger audience.