The Big Question poster 4

This is our final draft poster for 'The Big Question' our documentary series. 

We were heavily influenced not just by our audience but also by our research surrounding posters.

Firstly 'Humans' uses similar font to the font we have chosen, by widening the space between the letters we feel it gives the poster a professional presentation which is important because people will not consume our documentary if it looks tacky. The colouring of the 'Humans' poster also compliments that of the text, and we have replicated this in our poster. 

'New Girl' influenced our use of people in the poster, however if we had full body profiles of all the people then we probably would have created a poster similar to that of 'New Girl'. 

'The Secret Life of 4 Year Olds' is another poster that uses full body profiles, it influenced us in the placement of the people, in this poster the children are scattered around the poster doing different things, we replicated this with the people we filmed however placing them in a tighter space. The clear background and simplicity of this poster was also something that I believe we carried through into our poster, so that information is easy to digest. 

'Uncle' influenced our use of the picture of Camden Bridge in the background, showing the urban setting of our documentary. In 'Uncle' the urban, garage looking, background shows the audience where the programme is set, we wanted to give the audience an insight into where we filmed as well.

'Thirteen' was a BBC 3 drama, with a similar target audience to our documentary, we wanted to replicate the boldness of this poster because evidence suggests that it was very successful in the publicity surrounding the series. 

We placed the BBC 3 i-dent in the top corner of the poster to draw attention to the fact that it was BBC 3, this simple addition to the poster draws in peoples attention because they automatically link other media that they have enjoyed with BBC 3, increasing the probability that they will consume our documentary. 

Using mainly the posters of Thirteen, a BBC3 series presented in my poster research, we refined our poster to make it look perfect for promoting our documentary's pilot episode. 
We decided that we needed to change the background and the font so that it was identical to that of BBC3 to make it look genuine. 
We also searched up what the hashtag looks like for BBC3 (shown below) so that we could create similar ones for our poster to motivate our online audience to generate a buzz surrounding our pilot.