Final Poster

After the consolidation of our audience research regarding our puff piece and our poster, we decided that significant improvements were essential for the success of promoting The Big Question.

Regarding the poster, we gathered that our previous set-up could not be immediately visually associated with BBC3 because of the layout and presentation. 

To respond to this problem we looked at more examples of TV adverts to inspire us. 
An element of the images shown below that really stood out to us was the block colour behind the text, making it stand out against the image. This is a common feature of both channel 4 and BBC3, aimed at the same target audience as The Big Question. 

Firstly we looked at the idea of merging two close up shots together in slits, as shown below, however we believe that it would not present the range of people we shown in our documentary. This poster is for a reality TV show, we do not want to give the wrong impression to those looking at our poster. 

The bolder, easier to digest BBC3 poster appealed more to us. Not only is it the media platform that we will be broadcasting on, it is also much more appealing to our target audience, who have said repeatedly that our poster designs are too busy. In response to this we have improved on the presentation of this promotional poster by adding in a hashtag to engage and involve our audience and 'coming soon to BBC3' to ensure that they know when the programme will be airing. 

Looking at other posters I found that the one shown below was particularly compellling because of the way it uses the curious '...' to automatically cause the audience to want to know more, therefore generating an interest in the subject of the poster. 
An idea surrounding this inspiration was that we could have a sentance saying 'I would be...' next to subject of the poster, captivating the audience, leaving them wanting more. To make this more accesable we turned it into a hashtag, to spark an online interest.
However the aesthetics of the hashtag did not match the poster and we were not pleased with the way it looked, so after a serious amount of editing we figured 'would be' was more practicle.

By using smiling and approachable people on our posters we create the impression that our documentary is light-hearted and amusing, which is key to gaining the attention of our target audience. We have created three posters to represent the series of posters that we would create to put on billboards, grabbing peoples attention, as they see more and more different people their intereset in The Big Question grows. 

The Big Question poster 4

This is our final draft poster for 'The Big Question' our documentary series. 

We were heavily influenced not just by our audience but also by our research surrounding posters.

Firstly 'Humans' uses similar font to the font we have chosen, by widening the space between the letters we feel it gives the poster a professional presentation which is important because people will not consume our documentary if it looks tacky. The colouring of the 'Humans' poster also compliments that of the text, and we have replicated this in our poster. 

'New Girl' influenced our use of people in the poster, however if we had full body profiles of all the people then we probably would have created a poster similar to that of 'New Girl'. 

'The Secret Life of 4 Year Olds' is another poster that uses full body profiles, it influenced us in the placement of the people, in this poster the children are scattered around the poster doing different things, we replicated this with the people we filmed however placing them in a tighter space. The clear background and simplicity of this poster was also something that I believe we carried through into our poster, so that information is easy to digest. 

'Uncle' influenced our use of the picture of Camden Bridge in the background, showing the urban setting of our documentary. In 'Uncle' the urban, garage looking, background shows the audience where the programme is set, we wanted to give the audience an insight into where we filmed as well.

'Thirteen' was a BBC 3 drama, with a similar target audience to our documentary, we wanted to replicate the boldness of this poster because evidence suggests that it was very successful in the publicity surrounding the series. 

We placed the BBC 3 i-dent in the top corner of the poster to draw attention to the fact that it was BBC 3, this simple addition to the poster draws in peoples attention because they automatically link other media that they have enjoyed with BBC 3, increasing the probability that they will consume our documentary. 

Using mainly the posters of Thirteen, a BBC3 series presented in my poster research, we refined our poster to make it look perfect for promoting our documentary's pilot episode. 
We decided that we needed to change the background and the font so that it was identical to that of BBC3 to make it look genuine. 
We also searched up what the hashtag looks like for BBC3 (shown below) so that we could create similar ones for our poster to motivate our online audience to generate a buzz surrounding our pilot.