Potential Target Audience

Identifying my potential target audience is an essential part of planning towards our documentary series, it is important to think about who you are making your end product for, because they will be consuming it.

We have estimated our target audience to be within the ages 15-29, adolescents and young adults. This is because the content is mainly of people in this age range and so the topics explored will be of interest to those watching it.

This has also effected us when choosing our ancillary tasks; we have picked the promotional poster and a puff piece because we feel that these are what are most likely to pop up in their day to day lives. We also conducted audience research to find out what they look for in a promotional poster and have used that feedback to develop our poster. 

Our potential target audience has also influenced us to release our series online, so that it is easy and fast to access, ideal for those leading busy and stressful lives, it is a quick escape from day to day life, and a way to find out others opinions on issues of importance, or irrelevance. The documentary also communicates straight to the subjects on screen giving people who may feel isolated a way to connect with other briefly if they are having a busy day and cannot find time to connect with friends. 

For example;

Sally is a 21 year old student in her final year of uni, she is very busy with work trying to get all of her assignments in but she needs a break from the studying so she clicks onto iplayer to watch a 5 minute doc that takes her mind away from her hard work and entertains her. 

Connor is a 28 year old who works in a very busy office five days a week, and also has a job on the weekends so he can pay his bills, he rarely has time to go out with friends because he nearly always has work to do, to take a break he opens up iplayer to watch a quick documentary that his friends will be watching too, that way they can all chat about it on their group chat on their way to work.

Ellie is a GCSE student who is very busy with revision but needs to take a brief brake so she looks up the documentary series and views an episode, then she can continue with her revision with a clear head and a perfect sized break.